Bus wraps, also known as bus banners and bus signs, are a relatively new form of advertising. They were developed in the 1970’s as an economical, but eye-catching, method of public advertisement. A bus sign is simply a piece of paper or cloth with a graphic design that is printed on it. These designs are often of famous images such as pictures of celebrities or messages that promote certain causes. This form of advertising has now spread to the US and is enjoying growing popularity among businesses of all sizes.
The main benefit of bus banners is that they’re very effective at drawing attention to a location. Unlike most bus stops or bus lanes, bus passenger destinations don’t change quickly. A bus that stops at every location can be ineffective. Instead, bus wraps let a bus passenger get a quick glance at the destination without the need to travel too far. Also, because the bus is moving, there is less risk of the graphic design becoming outdated. In fact, some companies may have several different styles available depending on the extent of advertising they require.
Another benefit of bus wrapping is that the design is eye-catching enough to keep a person’s attention. The bus wrap graphic can be something simple like the name of a city or a symbol such as a hammer. A more complex design can include logos of sponsors or logos of events, destinations, or sports teams. Most bus drivers choose not to cover their names or faces with graphic designs, however. It is important that the driver’s identity is not mistaken for the advertisers.
Bus wraps can also help bus drivers get noticed by commuters. Seeing a bus wrapped around a billboard provides extra visibility to passing traffic. A bus wrap graphic is a great way to advertise a service or event because it is so visible. Bus riders will likely notice a bus wrap when driving through an area where bus drivers are seen as being creative. Bus wrap graphic are also a great way to advertise a business because of all the exposure that is possible.
Bus wrap graphics are often custom designed. If a graphic company is used, the designer will be able to offer suggestions. The graphic designer will be able to suggest colors, shapes, and images that would look best on a bus. This can help make sure that the bus wrap ads are not confusing or inappropriate for certain businesses, events, or places.
Another benefit of bus wrap graphics is that they can help identify bus routes to local businesses. Many bus lines have routes that run across the city, but some only serve a certain part of the city or state. For this reason, a graphic that has the logo of one specific business can help bus drivers know which route to take for the day. This is especially helpful to students traveling to and from school.
Finally, bus wrap graphic designs can provide safety benefits. Designers can put up bright lights and bold lettering to let people see when there is a bus coming. This can help alert drivers to potential accidents because of bus traffic. These bright lights can also indicate that it’s unsafe to drive in certain conditions, which could cause an accident. Therefore, a graphic that alerts people to bus safety can keep drivers safe while still allowing customers to get to their destinations on time.
There are numerous benefits to placing a graphic advertisement on a bus because of the many different ways that the advertisement can be seen. However, bus wrap graphic designs can also offer many practical benefits to businesses. Bus wrap graphics are an affordable way to get exposure while also making a statement about a business or event. Businesses can choose a design that fits their company, but a sign company in Boca Raton can help create a unique graphic design that will work well with any type of bus.